— Strategic Alignment for founder-led companies

When growth outpaces alignment, direction becomes the work.

The North Star Alignment Sprint helps founder-led leadership teams align around what they are building, why it matters, what deserves focus now — and how they will move together.

Two weeks to prepare.

Two days to align.

Ninety days to make it live.

— Is this us?

Growth created a leadership team. It did not automatically create shared direction.

  • Everyone is capable — but not always working from the same priorities.
  • Important decisions keep returning to the founder.
  • Different leaders hold slightly different versions of the strategy.
  • The company has more opportunities than it can intelligently pursue.
  • Delegation is increasing, but decision principles are not always explicit.
  • The business has grown, while purpose and culture have become less obvious.
  • AI and technology are creating even more possibilities before the organisation has decided what deserves acceleration.

The problem is often not a lack of intelligence or ambition.

It is that growth has outpaced alignment.

— Who this is for

Built for a specific moment in a company’s growth.

Founder-led B2B companies, typically 30–150 employees, with a leadership team of up to eight entering a consequential next chapter.

Probably not the right intervention if the challenge is purely operational, or if the organisation wants someone else to write its strategy for it.

— The core idea

Most strategy processes begin with the organisation. We begin one layer deeper.

Your North Star starts with the humans making the choices.

Before leaders are asked to align on company direction, each person has already reflected on what they value, what they see, what they are trying to protect and what future they are trying to create.

That changes the quality of the room.

The offsite is not used to begin reflection from zero. It is used to surface meaningful differences, build trust and shared understanding, and make consequential choices together.

Align the humans.
Clarify the direction.
Make the choices.
— How it works

The North Star Alignment Sprint.

01 — Prepare
Two weeks · Individual clarity

Each participant receives:

  • — selected Your North Star reflection
  • — a confidential 45-minute individual intake
  • — guidance on which insights they may want to bring into the shared process

Private reflection remains private. Participants consciously choose what enters the team conversation. Relevant existing strategy, purpose or direction documents are reviewed so the company does not unnecessarily start again.

02 — Align
Two days · Collective alignment & strategic choice
  1. individual understanding
  2. →shared understanding
  3. →shared purpose
  4. →Company North Star
  5. →strategic priorities
  6. →trade-offs
  7. →decision principles
  8. →ownership
  9. →90-day direction

Day one moves from the humans behind the organisation toward shared purpose, Human Advantage, identity and future direction. Day two moves from direction toward strategic choices, explicit trade-offs, ownership and the 90-day path.

The offsite is the centre of the process — not the whole of it.

03 — Make it live
90 days · Navigation & recalibration

Your North Star synthesises the work into usable strategic assets. The leadership team then begins living the choices.

  • — YNS executive synthesis
  • — structured 90-day navigation
  • — 90-minute recalibration around day 30
  • — 90-minute recalibration around day 90

Are we moving in the direction we chose?

What has changed?

Where are we drifting?

What deserves our attention now?

— The platform beneath the process

Reflection before the room. Navigation after it.

Strategic Alignment combines facilitated human work with the Your North Star platform. Leaders prepare privately before coming together, while the digital layer helps keep direction accessible as priorities and circumstances change.

Technology supports the process. It does not replace the conversation.

Fictional Your North Star Life Book showing an individual identity statement and personal values.
Prepare

Private reflection and North Star preparation before the team comes together.

Fictional Your North Star decision alignment screen assessing a leadership decision against North Star, Values and Human Advantage.
Make it live

Use your North Star to navigate consequential decisions as circumstances change.

Product illustrations use a fictional profile.

— What the team leaves with

Assets, not only insights.

01

Company North Star

A shared articulation of what the organisation is trying to build, why it matters and where it intends to go.

02

Strategic priorities & trade-offs

A small number of explicit priorities, including clarity about what the organisation will not pursue now.

03

Decision principles

Shared principles that help leaders make coherent decisions without repeatedly reopening the same underlying questions.

04

90-Day Navigation Plan

Concrete priorities, ownership and near-term movement.

05

Shared leadership understanding

A richer understanding of the humans making the decisions, including important differences in perspective, motivation and working style.

06

Recalibration rhythm

A practical way to notice drift, learn from reality and adjust without losing the underlying direction.

— What better alignment makes possible

Alignment creates leverage.

Strategic alignment is not only about agreeing on strategy.

It is about creating the clarity, trust and shared direction that allow people to do better work together.

  • Shared purpose & direction
  • Sharper strategic choices
  • Clearer decision-making
  • Stronger trust & mutual understanding
  • Leadership growth & ownership
  • Better conditions for focused execution, collaboration, employee growth and retention
— The engagement

Included in every engagement.

Selective sharing protocol
Participants retain control over what private reflection is brought into the shared room.
Existing strategy integration
Relevant existing strategy, mission, purpose and planning material is incorporated rather than automatically replaced.
YNS executive synthesis
Your North Star turns the work into clear, usable outputs after the room. The leadership team is not left with photographs of flipcharts and a documentation task.
Pre / post Alignment Pulse
A simple structured signal of how leadership alignment changes through the process.
— Investment

Founding Engagements.

First three leadership teams

€15,000excl. VAT

Includes the complete North Star Alignment Sprint for up to 8 participants plus the 90-day navigation and recalibration support.

Travel, accommodation, venue and catering are excluded.

Standard investment after the first three engagements

€25,000 excl. VAT

The first-three pricing is genuine founding pricing while the first case studies and proof base are being built.

Strategic Alignment is founder-led and Your North Star works with a limited number of leadership teams at any one time.

— Founding Client Value Guarantee

A meaningful engagement should create meaningful value.

If the full leadership team completes the agreed preparation and participates in the complete two-day process, and you genuinely believe afterwards that the engagement did not create meaningful value in clarity, alignment and strategic direction, tell us within seven days.

We will refund the professional fee.

External expenses such as travel, accommodation, venue and catering are excluded.

Completion commitment

If the agreed process is completed but the Company North Star, strategic choices, decision principles and 90-Day Navigation Plan are not sufficiently resolved, Your North Star will continue the work required to complete them at no additional professional fee.

— Why now

Alignment becomes most valuable before the next chapter begins.

  • Before another year of execution.
  • Before the founder delegates further.
  • Before the leadership team expands.
  • Before entering a new market.
  • Before making major AI investments.
  • Before strategy fragments into different interpretations.
  • Before another quarter is spent moving quickly in slightly different directions.

The question is not whether a company can move faster.

It is whether the leadership team is sufficiently aligned on where faster should lead.

— Facilitators

Facilitated by people who understand both strategy and the humans behind it.

Carlo Crevels, Founder, Your North Star

Carlo Crevels

Founder, Your North Star
Strategic structure · direction · leadership · method

Founder of Your North Star and creator of its method, with more than sixteen years of international leadership across Europe and the US.

Inge Steemans, Facilitator & Experience Designer

Inge Steemans

Facilitator & Experience Designer
Facilitation · reflection · group dynamics · experience design

International business development and scale-up experience, Core100 certified through the Robbins-Madanes Training Institute, with a particular strength in creating the conditions for honest reflection and meaningful group conversation.

More about Carlo and Inge →
— Beyond the first 90 days

Direction is not a one-off decision.

Teams that want continued support after the initial Sprint can move into a North Star Navigation Partnership.

The purpose is to keep strategic direction alive as priorities, people and circumstances change. It may include periodic strategic recalibration, review of 90-day priorities and deeper annual North Star work.

Available following a Strategic Alignment engagement.

— Questions

Before you apply.

Do we need to have a strategy already?+

No. Existing strategy is integrated where useful, but the process does not require starting from scratch or discarding work already done.

Is this strategy consulting?+

Not in the traditional sense.

Your North Star does not disappear, write a strategy for the company and return with a report.

The leadership team creates the direction and makes the choices. Your North Star structures, challenges, facilitates and synthesises the process.

Is this a two-day workshop?+

No.

The two-day offsite is the centre of the engagement, but the process begins with individual clarity and continues through synthesis and 90-day recalibration.

How much time does each participant need before the offsite?+

Each participant completes a 45-minute intake plus selected Your North Star reflection during a two-week preparation window.

The reflection may be completed intensively or spread across the two weeks.

What happens to private individual reflections?+

They remain private.

Participants choose which relevant insights they want to bring into the shared conversation.

Do we need to be an AI-focused company?+

No.

AI is one important strategic context, not the purpose of the engagement.

The core questions are what matters, what the organisation is building and what deserves attention.

What if we do not feel the process created value?+

During the founding phase, the Founding Client Value Guarantee applies as described above.

What happens after 90 days?+

You can continue independently, or with the optional Navigation Partnership described above.

— Apply

Is this the right moment for your leadership team?

The next step is a fit conversation — to determine whether Strategic Alignment is the right intervention for this moment.

Apply for a Founding Engagement