Privacy.

Your North Star B.V. is responsible for the personal information described on this page.

Your North Star B.V.
Prinses Marijkestraat 75
2595 TL ’s-Gravenhage
The Netherlands
KVK 42187176

You can reach us at hello@yournorthstar.today.

When you apply, we receive the information you choose to enter:

• your name, email address and, optionally, phone number;
• your company, role and, optionally, company website;
• approximate employee count and leadership team size;
• your answers about what is changing, alignment, decisions ahead, timing and anything else you add.

When you request a conversation, we receive only your name, work email, company and, optionally, a short note about what you would like to discuss.

Please do not include sensitive personal information or confidential details you would not want to share at this stage.

Only to review your application or conversation request, decide whether the North Star Alignment Sprint is a good fit, and contact you about a fit conversation. We do not sell your information or use it for advertising.

We rely on our legitimate interest in receiving, reviewing and responding to business enquiries and applications, and in judging whether there may be a fit. Where you personally are the prospective client, we also rely on taking steps at your request before a possible agreement.

Your application is stored in the database behind this website, provided by our hosting platform Lovable. A copy of your answers is emailed to Carlo through Lovable's email service. Only Carlo can see applications. We do not sell or share them with anyone else.

We normally retain application and conversation-request information for up to 12 months after the application or last substantive contact, unless you ask us to delete it earlier or we need to retain it longer for a legal reason. If the engagement goes ahead, we keep the relevant information for the duration of the client relationship and for any period the law requires.

The database holding applications runs in Lovable Cloud in the European Union (Frankfurt, Germany). The email service that sends Carlo a copy of your application, and the platform operating this website, may process information outside the European Economic Area. Where that happens, we rely on appropriate transfer safeguards, such as the European Commission's standard contractual clauses, where applicable.

This website does not use advertising trackers, third-party analytics or tracking cookies. To understand which pages lead to conversations, we count a small set of anonymous events — a click on a conversation, apply or Executive Brief link, the start or completion of a form, and clicks to our related websites. Each event records only its name, the page, a short link label and, if present, campaign labels. It contains no IP address, identifier or anything you type, and we do not link events to people or submissions. Because events carry a timestamp, a link with a submission sent at the same moment cannot be ruled out entirely; we do not attempt it. If you arrive through a campaign link, its labels (for example "utm_source=linkedin") are read from the link itself and kept only in the open page — never written to cookies or browser storage — and are saved with any conversation request or application you send, so we know how you found us. Event records are deleted automatically after 13 months. Campaign labels stored with a request or application follow the retention period above and are removed with it. Our typefaces are served from this website, so your browser does not contact any third party to display the page.

You can ask for access to, correction or deletion of your information, object to its use, restrict it, or receive a copy. You may also complain to your local data protection authority. In the Netherlands, that is the Autoriteit Persoonsgegevens.

Email hello@yournorthstar.today with any question or request.